Esthetic

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It's essential to keep your customers interested and inspired in a competitive market so ensuring new products are 'on-trend', cost effective and right for the marketplace is key.

Esthetic brings an extensive global network and a collaborative experience to play in a consultative capacity and can offer the following menu of services which can be tailored to your specific needs:

Design Tool Box

 

  • Trends
  • Competitive Landscape
  • Consumer Profiling
  • Trend Translation

 

Working with your commercial, design or buying teams, Esthetic can present up & coming trend themes and colours affecting your global marketplace and industry specialization, whilst translating them into specific guidelines for buyers when procuring product.

These highly customized tools are recommended to be delivered twice a year to coincide with the seasonal release of catwalk trend information and to keep information fresh, current and relevant.

The information can be delivered in a format which works best for the recipient to use: digital, story boards, printed materials etc.

Canvas Workshops


  • Working Draft Workshop
  • Theme Trend Immersion Workshop
  • Comp Shopping & Ideation Retail Experiences

 

As part of the design process, Esthetic can also present trends to your commercial, marketing or design team together with the rationale & inspiration to guide your Sales Force or Product Development team on how to best launch to your customer base as part of a collaborative workshop.

The service includes a comprehensive on-boarding interview to ascertain exact requirements challenges and queries, reach and creation of customized trend analysis and interpretation (digital format, story boards) to your specific product, product category or marketplace and a facilitated discussion to create a development strategy or pathway.

It can also be delivered in the form of a Themed Product Presentation Event – where trend is married with product to create a seasonal immersion event designed to have buying teams or marketing/communications groups “feel” the impact of a trend on a consumer group.

Our Canvas Workshops were created for creative or strategic teams who want to be led by trend data so as to develop shared vision and actionable strategies. The goal is bold strategy and execution, from story-board to factory production line.

This bespoke workshop event can be tailored to your individual needs whether you’re looking for a one-off creative session, event or a longer working relationship. They are immersive and a powerful experience messaging tool.

It is vital to see products come alive in a retail environment; it is essential to know what the competitive landscape looks and feels like in order to inspire the crafting of new products or brand diversions. Esthetic offers customized Concierge Comp Shopping and Retail Landscape Immersion trips for small groups of key players, designed and led by Esthetic after in-depth consultation to determine your goals and desires.

Procurement Mentorship


If it is required, Esthetic can assist in the procurement of products or facilitate in the development and manufacturing of exclusive product ranges through a network of factories in Europe and the Far East.

You can be safe in the knowledge that your new products are 'on trend' and are developed and produced according to the world market’s most stringent Social Compliance standards and at the most competitive price.

Trends in Action


  • Trend Translation (Merchandisers + Factory Representatives)


As part of the procurement mentorship or as a stand-alone service, Esthetic can also offer a “translation” function between Asian Merchandisers & Buying Office teams (Brand, Marketing, Trend) and facilitate in-line and on-site factory “sanity checks” with the singular goal being to ensure brand equity and sensitive colour and trend related features are honored as the manufacturing process kicks off – so helping to ensure that manufacturing capabilities are a complete and cost effective service from concept through to delivery.

This service is offered at a daily rate, to enable us to best compliment the factory travels schedules of your Merchandiser or Account Management teams when they are in the manufacturing communities of China and other manufacturing countries.

Creative Solutions


  • Photography
  • Brochures
  • Product Catalogues
  • Sell Sheets
  • Point of Sale
  • Private Brand Strategy & Design
  • Logo Development
  • Brand Communications
  • Copy Writing
  • Website & Blog Design & Strategy

Esthetic specializes in providing creative, yet practical marketing and business development assistance. We get the best out of our client’s resources and encourage sustainable business development and lasting relationships.

Combining the latest trend information and an in-depth understanding of your product offering, market, brand positioning and competitors will allow us to create strategic marketing solutions and help you make the most of potential sales opportunities.

 By focusing on the customer's needs and desires, we can advise either independently or in conjunction with your in-house teams on the development of a wide variety of creative marketing solutions.  

We tailor our services to meet your specific business needs. Contact Us.